- "Open-Source Software – It’s true that over a three- to five-year return on investment window, proprietary software can be viewed as being less expensive, but with a price of acquisition near zero, open source is hard to ignore.
- Virtualization Software – The basic concept of virtualization is to increase the utilization rate of existing hardware assets. That’s music to the ears of customers under extreme budget pressure.
- Managed Services – Labor is still the biggest expense when it comes to IT. Reducing the cost of labor around IT is at the top of the CFO’s agenda.
- Cloud Computing – Perhaps this is little more than hosted services by another name. But when everybody is using the same set of buzzwords, it’s best to pay close attention.
- Software as a Service – Whether it’s delivered by a major vendor or a local solution provider, SAAS is a solution to be considered for customers short on capital expense budgets required to build on-premises applications.
- Security – How security is achieved may be going through a major transformation, but the need for it has never been more acute. Governance – Along with risk management and compliance, the whole downturn in the economy has empowered government officials to introduce even more regulations.
- Business Intelligence – The downturn in the economy has people all over the business community looking for more insight. Systems Management – Reducing the number of people required to manage IT systems is going to resonate with customers as they struggle through the downturn.
- Storage Management – Regardless of the state of the economy, the amount of data that needs to be managed continues to grow exponentially.
- Video Conferencing – All the talk is about unified communications, but when you get right down to it, customers are trying to reduce travel costs.
- Green IT – This is going to be a whole lot less about saving carbons and a whole lot more on reducing energy costs."
Making Money on Technology in a Recession
By Michael Vizard